Political marketing. Vol. 1, Political marketing : concepts and theories. Vol. 2, The political marketing mix : strategy and implementation. Vol. 3, Ethics, practices, and advances in political marketing
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Political marketing. Vol. 1, Political marketing : concepts and theories. Vol. 2, The political marketing mix : strategy and implementation. Vol. 3, Ethics, practices, and advances in political marketing
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| Other Titles |
Political marketing: concepts and theories Political marketing mix: strategy and implementation Ethics, practices, and advances in political marketing |
|---|---|
| Physical Description |
3 vol (xix, 320 ; vi, 401 ; vi, 445 sivua) |
| Language |
English |
| Publisher |
Thousand Oaks, CA :
SAGE,
2011.
|
| Series | Sage library in marketing |
| Classification | |
| Subjects | |
| Additional Information | edited by Paul R. Baines |
| ISBN |
978-1-84920-784-3 koko teos |
| Get full text | |