Campaigning for hearts and minds : how emotional appeals in political ads work
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Campaigning for hearts and minds : how emotional appeals in political ads work
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| Physical Description |
xvi, 280 sivua : kuvitettu ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Chicago (Ill.) ; London :
University of Chicago Press,
2006.
|
| Series | Studies in communication, media, and public opinion |
| Classification | |
| Subjects | |
| Additional Information | Ted Brader |
| ISBN |
0-226-06988-5 0-226-06989-3 |
| Get full text | |