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Record Citations

APA Citation

Helenius, R., & Matilainen, R. (1992). The rejected prospect: Highlighting the scope of consumer influence and ways of approaching the subject. Svenska handelshögskolan.

Chicago Style Citation

Helenius, Ralf, and Riku Matilainen. The Rejected Prospect: Highlighting the Scope of Consumer Influence and Ways of Approaching the Subject. Helsingfors: Svenska handelshögskolan, 1992.

MLA Citation

Helenius, Ralf, and Riku Matilainen. The Rejected Prospect: Highlighting the Scope of Consumer Influence and Ways of Approaching the Subject. Svenska handelshögskolan, 1992.

Harvard Style Citation

Helenius, R. & Matilainen, R. 1992. The rejected prospect: Highlighting the scope of consumer influence and ways of approaching the subject. Helsingfors: Svenska handelshögskolan.

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