Record Citations
APA CitationHelenius, R., & Matilainen, R. (1992). The rejected prospect: Highlighting the scope of consumer influence and ways of approaching the subject. Svenska handelshögskolan.
Chicago Style CitationHelenius, Ralf, and Riku Matilainen. The Rejected Prospect: Highlighting the Scope of Consumer Influence and Ways of Approaching the Subject. Helsingfors: Svenska handelshögskolan, 1992.
MLA CitationHelenius, Ralf, and Riku Matilainen. The Rejected Prospect: Highlighting the Scope of Consumer Influence and Ways of Approaching the Subject. Svenska handelshögskolan, 1992.
Harvard Style CitationHelenius, R. & Matilainen, R. 1992. The rejected prospect: Highlighting the scope of consumer influence and ways of approaching the subject. Helsingfors: Svenska handelshögskolan.